Radical time is a past which is changed by the present it functions in , and this present anticipates beyond itself. This complex structure defines a single moment, not three separate time positions. — Joshs
The radically temporal approaches of Derrida, Heidegger, Gendlin and Kelly reject this adaptionist view of the relation between feeling and intention-cognition. They begin from a different motivational principle than that of causal interaction between little bodies(neurons, particles, etc). They dont begin from the notion of 'body' or 'object' at all,, but from something more primitive and fundamental than a body or object. — Joshs
When you use words, you have a belief about how words are used. But what about when you need to use a screwdriver? Do you need words to use a screwdriver, or just the visual of someone using a screwdriver? — Harry Hindu
communicating beliefs is a seperate issue than having beliefs. Making sounds with your mouth is a behaviour that expresses your belief just as covering your head and running inside does.
As an observer of others, your only have access to their beliefs via their actions. Do you need to observe your own actions to know you have beliefs? — Harry Hindu
If I believe that it is raining, there is my mental state that is expressed in belief. Yet, would my mental state be identifiable and recognizable if I could not understand and articulate it in a sentence “It is raining”? The existence of the statement has two propositional dimensions: ontological subjectivity and a completely objective fact.Beliefs are not about what can be put in propositional form. How beliefs are communicated is a seperate problem than what beliefs are. — Harry Hindu
Likely, when @Banno asserts that belief is always about states of affairs, this claim indicates a limited domain where beliefs are easily verifiable:What is the debate about? Is it about something being the case - the ontological nature of propositions and beliefs? Does a debate not assume that one side is closer to the truth than the other side, and that each side tries to show how their scribbles are more of an accurate representation of the ontological relationship between propositions and beliefs? — Harry Hindu
Sorry, I did not understand.What you are missing (I think?) is that I count myself among them. — f64
I do wonder how perfectly Plato narrated the story of Socrates. It seems likely enough that he swallowed up a more radical figure in order to cough up yet another story of this-is-how-it-is. We might call it a false assimilation of the negative. — f64
Likely, we do have different personal experiences of the void. Nevertheless, to find common ground, our task could be to conceptualize it. For Zizek, it is a crucial part of his project: "in order to enact the shift from capitalist to analyst's discourse, one has merely to break the spell of objet a, to recognize beneath the fascinating agalma, the Grail of desire, the void that it covers" ((Zizek, 'Incontinence of the void'). The first hypothesis is that the void could be a break, a dysfunction, or social bond destruction. It is how Lacanian classical psychoanalysis proceeds: any treatment procedure to the disruption of some refers to socialization's setting (for example, the mirror stage). Accordingly, the hyper-fascinating retaining of self could be understood as a perversive compensatory reaction, expressing the hyper joy of retaining the lost identity.My feeling is that, of the two things you mention, this 'void' is closer to absolute loneliness than death. But I think, at its essence, its an instinctive fear of re-encountering forgotten emotions and memories which are very painful (or a means of delaying encounter with 'pending' emotions built up from things you've lived without fully digesting) — csalisbury
Zizek proposes a more elaborated model. His void is now the current libido economy, directly incorporated into economic, social, and political systems. In fact, Zizek implicitly accepts and further develops Deleuze and Guattari's position that desire is an integral part of economic and political infrastructure. In this case, the void is the newest 'capitalistic' way of organization of the social.The results of my own self-experimentation lead me to think that the idea of a 'void' is a sort of veil over very complex, differentiated fullnesses. — csalisbury
I understand what you say, but however painful and traumatic our experiences could be, they tend to acquire inertia and become masochistic:The results of my own self-experimentation lead me to think that the idea of a 'void' is a sort of veil over very complex, differentiated fullnesses. Many of those are complex, differentiated fullnesses of (quite serious) pain. But there are also little pockets of something you might call happiness, or peace, within that pain, and you have to withstand the pain to expand those pockets. — csalisbury
I don't assume that we are different in the same ways, but I think that critical writers (Lacan, Freud, whoever) appeal to creeps and weirdos. I use those term playfully. A small subset of the population maybe just can't embrace various ordinary pleasures without some kind of self-consciousness that gets in the way. Like Zizek can't dance, because it's 'obscene.' — f64
For me the critical writers are some kind of violent alternative self-affirmation that also involves continual self-negation. It's like a drug addiction. And part of that self-negation gets around finally to mocking the master of various useless lingos, useless unless and until one is famous or paid, etc. — f64
I've found that, for me, reading Zizek (and many other writers of theory) only led to meta-fascination: fascination with becoming-fascinated — csalisbury
People seem to get addicted to the 'discourse', reading about the same cluster of ideas from different angles, never actually changing anything, but going back to the bookshelf again and again and again. — csalisbury
It is an excellent phenomenological mapping of our desire. And it resonates with Zizek’s account of our ontological conditions:What's being got at in that Wilden quote is something I'd describe as 'the structure of fascination.' Fascination is a gravitational force : it pulls you toward one thing at the expense of all other things. Fascination is also an enervating force. It saps your capacity for action in order to sustain itself as fascination.Something seems charged with a mysterious power. It seems important to keep your attention focused on it, to trace its contours, to hum it like a kind of refrain. It's something you always feel like you almost get, but are possibly in danger of losing so you keep returning back to it. You have to trace its outlines again and again to remind yourself of what it is. It's definitely what's important and it's always tip of your tongue. Sometimes you get it for a second, but then it slips away. You know for sure you had it, and you still feel like you almost have it, so you return to it again, wherever you see its form crop up, to retrace it.
I think the most subtle form that fascination can take is fascination with the story of becoming-fascinated.
If you draw your attention away for a second then a kind of thought pops up: 'remember it's important and necessary to pay attention to the story of how one become fascinated'. — csalisbury
I also don't think that we can chalk it up to 'capitalism' (Lacan's is one iteration of an ancient structure that far-antedates the late 2nd millennium. — csalisbury
There is a sort of retro-twilight beauty to gardening old parisian post-structural fads, in the same way a good historical novelist might play with old intellectual tropes (say, Pynchon's Mason & Dixon) but there's no need, at all, to stay here. If you find joy in it, then it is worthwhile; if not, there is no necessity to remain. — csalisbury
I agree with you; their style is too militant. Yet, they have offered theDeleuze & Guattari have all sorts of useful stuff, much of which I love, but they also have a self-consciously radical tone, which, as in a manifesto, loves to play 'this is absolutely bad, this is absolutely good' games... & this is perfectly calibrated, whether intentionally or not, to tap into the psyches of people very hungry for maps of good vs. bad ways of thinking/being/living. — csalisbury
So far, primarily, you are right. But when you write:The infant has a relationship with its mom. It's a complicated relationship - there's intimate touch, exchange of fluids, face-to-face communication, talking. There are intense feelings: love, hate, joy, fear. The baby knows in many many ways who mom is. There are two people in a very particular kind of relationship. — csalisbury
,The introduction of 'you' as the kid learns language is another element added to the mix. It's another element in a constantly evolving thing. — csalisbury
Therefore, for Lacan, there is no spontaneous and 'natural' process of learning and development, but the realization of the rigorous transcendent model of production of subjectivity.It can use its understanding of 'you', 'me' and 'I', as it grows, to participate in the world in new ways. — csalisbury
You articulate here 'a common sense' psychology. It reaffirms a 'natural understanding' of a child development, but it can help neither understand our society better nor treat various mental disorders. On the contrary,The infant has a relationship with its mom. It's a complicated relationship - there's intimate touch, exchange of fluids, face-to-face communication, talking. There are intense feelings: love, hate, joy, fear. The baby knows in many many ways who mom is. There are two people in a very particular kind of relationship. The introduction of 'you' as the kid learns language is another element added to the mix. It's another element in a constantly evolving thing. It can use its understanding of 'you', 'me' and 'I', as it grows, to participate in the world in new ways. As with anything. But the 'you' was already prepared in an exchange of attention. Just a mom and a kid paying attention to one another in a particular way.
Isn't this enough? What do we gain in understanding by adding the rest? — csalisbury
I see what you're saying, but what do these theoretical models and terms add here. How does it enrich? — csalisbury
Nathan Widder, 'A Thousand Plateaus and Philosophy
— Number2018
From the essay collection? I've a couple of articles in there, but not that one. Sounds interesting. — StreetlightX
Nathan Widder has recently developed this line of argumentation. He tries toI would go on to further emphasize though, is the necessity of appending to all this a 'materialist' analysis of all this: i.e. the 'primacy' of the one or the other (imaginary or symbolic) should be thought not just in ideal, stadial-teleological terms, but also with respect to the conditions which 'bring out', as it were, the one of the other in a sociological setting. — StreetlightX
It is possible to show that all essential Lacanian elements of the mirror stage were present at an earlier stage of child development, namely during breastfeeding. Here, the infant's initial gestalt of the human face occurs and consolidates. Deleuze and Guattari maintain that 'maternal power operating through the face during nursing' is as open to the entire social field as any Lacanian development stage.by no means does the image in the mirror appear as the first and all-surpassing information about its own ability to be whole; at most, it makes an initial reference to its own appearance as a coherent body among coherent bodies in the real visual space, but this integral being-an-image-body means almost nothing alongside the pre-imaginary, non-eidetic certainties of sensual-emotional dual integrity." — StreetlightX
I would like to comment on them if you find them interesting as well. — David Mo
The statement is not hidden (in Foucault's sense) if we do not need to look for a hidden meaning, to interpret it according to a founding transcendental principle. 'Not visible' meansThat it is "neither visible nor hidden" is a paradox that needs to be explained or it will remain confuse. In common language hidden and visible are an exclusive alternative. — David Mo
‘The statement is the same in itself,’ is the essence of Foucault’s archaeology. The primary criterion for the existence of ‘the statement in itself” is the manifestation of its repetition, or, more precisely, its inherent variation. The statement repeats itself due to its ’regularity,’ its enunciative function. Does Foucault succeed in avoiding a pure metaphysical founding of the statement existence? And how his method is different from an empirical contextual analysis?Foucault always starts with a limited corpus of linguistic datum. As his later works showed, the chosen datum is operated by and exposes the enunciative function inherent to a field of particular power relations. For example, in "The will to power," the discursive formation of various verbal performances of ''sexuality'' is not hidden nor visible. The statement reflects the intensification and the function of the power relations in our society. It is disclosed, and found out under the chosen phrases and prepositions, behind their ''natural'' meaning and logic. Therefore, the 'initial' meaning becomes transformed.according Foucault, because the statement is the same "in itself". In itself? What is the "itself" of a statement? — David Mo
What means the modality of existence of a statement which is independent of its different possible meanings? — David Mo
See this:
Generally speaking, one can say that a sentence or a
proposition - even when isolated, even divorced from the natural context
that could throw light on to its meaning, even freed or cut off from all the
elements to which, implicitly or not, it refers - always remains a sentence
or a proposition and can always be recognized as such .
On the other hand, the enunciative function - and this shows that it is
not simply a construction of previously existing elements - cannot
operate on a sentence or proposition in isolation. It is not enough to say a
sentence, it is not even enough to say it in a particular relation to a field of
objects or in a particular relation to a subject, for a statement to exist: it
must be related to a whole adjacent field . (AoK: 97)
Warn this: even when isolated, even divorced from the natural context that could throw light on to its meaning (!)
Here there is an implicit recognition (?) that context (could?) change the meaning of a statement. How can it be said that a statement can be recognized without an external context? — David Mo
Domain of material objects possessing a certain number of observable physical properties, a domain of fictitious objects , a domain of spatial and geographical localizations, a domain of symbolic appartenances and secret kinships;e a domain of objects that exist at the same moment and on the same time-scale as the statement is formulated, a domain of objects that belongs to a quite different present -
that indicated and constituted by the statement itself, laws of possibility, rules of existence.
These are Foucault's exact expressions in The Archaeology of Knowledge which constitute the domain of the enunciative value. Do they not refer to the context of the enunciation? Space, time, location are not external factors? — David Mo
The concept of the generative function of language does not appear in The Archaeology of Knowledge,. Are you not applying alien concepts in your interpretation of Foucault? What do you mean with "generative function"? — David Mo
There is no mention of Austin in The Archaeology of Knowledge. — David Mo
In "Archeology of knowledge," Foucault shows how his statements are related to speech-acts. — Number2018
the difference between his theory and that of "Anglo-Saxon philosophers" does not seem to be one of theoretical principles, but rather of the backgrounds to which they apply, — David Mo
It would have been nice if Foucault had mentioned the author or authors he was targeting with his criticism. But it is somewhat rare for famous philosophers to critically mention contemporary authors. They probably expose themselves to the discovery that they have not been seriously read them. This is often the case.
If Foucault's criticism refers only to the contextuality of meaning, it seems to me that it is not very original. I suspect that there is something else. — David Mo
to understand Foucault, if such a thing is possible, we should go to p. 90 ff. of The Archaeology of Knowledge (New York, Pantheon Books, 1972) where he explains his peculiar conception of "statement".
However, I doubt that it can be understood because he resorts to markedly metaphorical expressions that he does not explain ("field of emergence", "spaces of differentiation"...).
One can see in any case that the description of this enunciative level
can be performed neither by a formal analysis, nor by a semantic investiga-
tion, nor by verification, but by the analysis of the relations between the
statement and the spaces of differentiation , in which the statement itself
reveals the differences. (Wittgenstein, Ibid, p. 92)
Perhaps someone can explain this Foucaulian entanglement. I would appreciate it. — David Mo
So what's the principle you advocate here, that the 9 Justices act as philosopher kings and either re-write or strike down every law that, in their opinion, results in a bad consequence? Perhaps the ACA is unconstitutional, but perhaps it is not, but what difference does it make for the analysis to look at how many Americans will be lose coverage when making that determination? — Hanover
It's a concept that a power-class can make use of in order to control society. Law gives a class the ability to use violence. — JerseyFlight
Please correct me if I am wrong: probably, for the majority of people, judge Barrett’s professional or personal qualities almost do not matter. Maybe, some reject her due to pure ideological reasons: she is a conservative, and the Constitution is a “conservative” document. To defend the Constitution, to judge according to the Constitution would mean to preserve the existing system rather than swiftly and dramatically change it. Yet, likely, the current political conjuncture matters more than ideological reasoning: it is about the upcoming elections calculus. Both sides will try to benefit from the confirmation process. The Dems will try to discredit Barrett, the whole confirmation process, and Trump’s authority as a legitimate POTUS. For Trump and GOP, it could be a chance to represent their platforms better, and attract additional voters: women, Catholics, etc. Therefore, even if ACB is a brilliant and virtuous judge, she will be seen primarily through partisan glasses.you seem results oriented, less concerned about the legal analysis than in whether your political ideology is advanced. Is that how nominees are to be judged, as to whether their rulings help those you wish to help, instead of whether they are legally accurate? — Hanover
For anyone who seriously wants to look into this topic in depth (law as ideology) there are some superb Marxist resources on it. — JerseyFlight
What are you saying here? That when the POTUS declares he will contest the election if he loses, he intends to discount votes that don't tend to go the desired way, he even incites his own voters to commit voter fraud, everyone else has to pretend that it's going to be business as usual? — Kenosha Kid
It is common to blame Trump in undermining the trust in the integrity of the upcoming elections, and, consequently, destroying democracy. It is impossible to deny that Trump plays politics of fear and replaces rational political conviction by the appeal to inchoate feelings and emotions. Yet , we must admit that another side shares equal responsibility. Thus, Hillary Clinton called Biden not to concede ‘under any circumstances'. Also, on August 3rd, TIP, primarily pro-Biden institute, published report. It should be considered as the self-fulfilling prophecy information operation: any result of the elections will probably be regarded as illegitimate and lead to civil unrest.Casting doubt on the election result at all prior to the election constitutes election meddling. And Trump is a fascist, that is clear. — Kenosha Kid
The Democrats had leverage against Kavanaugh because there was a credible sexual assault charge against him — Maw
Assuming Amy Coney Barrett hasn't murdered someone she will quickly be confirmed by the senate (although they'd probably confirm her regardless). — Maw
Likely, your description can be easily transformed into the abstract diagramLet us start of by saying that there is a factual perception, there is a real force which exerts its influence and at least part of this force is being consciously activated by the producers of the ad. From the perspective of the producer, there is a strong motivation to find a correlation between the effects of the ad and the success of the ad however this might best be determined. How are the effects of the ad known? I suspect a few methods, firstly by listening to people who have watched the ad describe the effect it had on them, secondly through understanding likely psychological and emotional reactions to possible components of the ad, thirdly through trial and error and the list goes on.
We can assume that the selection pressure on ads based on performance is very high as it is a very competitive field with huge sums of money behind it. To create a better ad than competitors - both for your job within the company and compared to competitors outside, you can not simply imitate, you need to understand why what works works and enhance it in your own production. Competition means you don't care about what you think about your production, which is just a means to an end, what you care about is having success.
The production team is targeting a clear demographic, they know who buys the advertised products and they aim to have the best possible understanding of why. In the perfume example, they have little time and a few goals, first to capture our attention, then to communicate the purpose of the product, what makes it unique and the general explanation. — Judaka
Each member of the production team of the successful perfume ad may explain their success differently, we could create categories for explanations given by those who wanted to buy the perfume as a result of the ad. A certain percentage said X, a lesser said Z and so on. — Judaka
Why can't a race be a subjectivity? Why not a gender? A disability? Isn't this just streetlightx's method of legitimising his bigotry? This concept is at best to only be used in very specific circumstances, it is more of a potentially useful creative endeavour than a fair and practical way to describe the world. What subjectivity could we create which would be anything but a construction which could be disputed on every level? — Judaka
You make the crucial point here. From my perspective, "capitalistic subjectivities" work beside "age, gender, experience, culture, social life, education, occupation, worldviews, objectives etc.” The fact that we are still able to maintain a dialogue can be used as the evidence of the existence of 'primary subjectifies.' ( Haw are they related to ‘thinker’s subjectivity’?) The process of deconstruction of "capitalistic subjectivities" necessarily involves transforming or eliminating our conventional identities as secondary derivatives and effects of capitalistic arrangements. It is a kind of 'philosophical experimentation.' I tried to make this point in one of my posts in the thread of white privilege: "One of the latest achievements of gender politics (which is also identity politics!) is the appearance of individuals that have not to have a particular gender. In some countries, 'no gender' becomes an institutionalized right. Paradoxically, due to identity politics' latest twist, we are necessarily obliged to have one of the two prescribed races. Does one have a right not to have a race?"One interesting feature of this discussion is that we know almost nothing about each other. I can't consider your age, gender, experience, culture, social life, education, occupation, worldviews, objectives or much of anything really and the same for you with me. To conceptualise this "capitalistic subjectivity" would have ramifications, which we'd care about as thinkers, across a whole range of topics. I would formulate my ideas using my range of nature/nurture/personal factors and you yours. So if I create a "capitalistic subjectivity" which supports or is a natural component of my worldview should we be surprised? If I create a "capitalistic subjectivity" which is impacted by my biases, circumstances, preferences and such, should we be surprised? — Judaka
Thank you for your patience.” Much of our existence is orientated around the acquiring and spending of money, this process is promoted as the path of the responsible, successful adult. The capitalistic arrangements can be really simply described as various "besides truths" around acquiring and spending money”. I do not think it would be correct. Deleuze and Guattari distinguish between two kinds of money: ‘money of the wage earner’, money of payment, and “money of the enterprise and banks”, money of financing. Likely, you refer to the first kind. Yet, not just much of our existence, but all our existence cannot endure today without financial flows and/or their digital equivalents. For example, on this site we discuss ideas and issues that are far away from money and capitalism. Yet, the digital platforms and the Internet networks, maintaining this site, are impossible without the flows of signs and impulses, convertible into the financial flows. (money of the second kind). We can call them the flows of money; but they are entirely different from money that we earn or spend.seeing yourself as a consumer, which you can be because you have money, which allows you to partake in hobbies and self-improvement, which are sold to you by the advertisement. Much of our existence is orientated around the acquiring and spending of money, this process is promoted as the path of the responsible, successful adult. The capitalistic arrangements can be really simply described as various "besides truths" around acquiring and spending money. Our culture embodies these "besides truths" seamlessly and we live resigned to them equally seamlessly and effortlessly. Do you think this is an adequate alternative explanation of what you were saying? — Judaka
These subjectivities are arrangements and rely on psychologising, characterising, narrativising the role being inhabited or just existing which constitutes the subjectivity. Again, there is no way to bypass the individual's involvement in the creation of an arrangement and its structure is going to always be more or less contentious. There is a difference in what you would include/exclude, describe, emphasise and so on than me and these differences make the resulting description of any "subjectivity" contentious. I don't see a way to resolve this problem. — Judaka
When you refer to the possible subjectivity that is the ad viewer, what is this? An ageless, genderless, experienceless, no nurture, no nature, inhuman abstract thing? Are we to pretend that it makes no difference if the perfume ad is being seen by a man or a woman? If these differences are included then how are they included? And what about how all differences interact with each other? — Judaka
Probably, you feel that I try to impose concepts and themes that are far from what you would likeIf you feel it is helpful to bring up this idea of "subjectivity" then there will need to be a discussion about it. I am happy for you to rewrite what you wanted to say without it but while I am open to having my mind changed, I do not like this term and if I am to use it then many questions and problems need to be addressed. I wanted to respond to your comment without addressing the term but I don't think I can. — Judaka
Likely, the capitalistic arrangements primarily produce particular subjectivities. A subjectivity could be defined as a cluster of behavioural patterns, emotions, feelings, cognitive operations, rationalizations, abilities, and utilized discourses. Differently from social or professional roles, they are basedWe can analyse what effects the capitalistic arrangements produce but how can we judge those effects? From the perspective of the capitalistic arrangements, the actor is rational and purchases according to their desires or needs and is satisfied with their purchase until it comes time to make the next one. — Judaka
This discussion could help us to better understand who we are and what we can do. Subjectivities,I don't know what a satisfying direction or conclusion for our discussion might be. There is no escape, we have to choose something, some system by which we live, from within the capitalistic arrangement, I am not pointing out any particular problem, only that we should aim to know why we're doing what we're doing and be correct in our reasons for doing what we're doing. — Judaka
I think we should aim to be rational but if we aren't aware of what undermines our attempts to be then we have no chance. If one were resistant to having their rationality undermined by advertisements in the aforementioned way then it would be due to their awareness. The only way we can become aware is to accept some responsibility for their effectiveness, to acknowledge how we diverge from our ideal selves. — Judaka
We aim to be rational but should we ever expect to be entirely rational? The aim here for me is to reimagine the ideal in light of the best possible understanding of what we can and can't be reasonably expected to do. I see myself as the watchdog for my own rationality, ever sceptical and distrustful, expecting but forgiving myself for being realistically irrational. — Judaka
We could resolve the ad's paradox if we will rigorously apply your suggestion:The experience of the ad, with the serene music, the camera flipping from angle to angle, the woman at the end while smiling at you saying "because you're worth it". What is all of this careful construction aimed at maximising and why is it effective? Does anyone ever get to have the final say? I see this as being very problematic for ever coming to a satisfying conclusion. — Judaka
We should reject the false opposition between mere facts and social, constructed facts. So, to resolve the paradox of the apparently 'fake' ad's effectiveness, independent of "the actual truth of the quality of the perfume", we should change our criteria for verification. Baudrillard wrote:What I would argue is that both the "besides truths" are included in arrangements and are themselves arrangements. — Judaka
The culture of consumption both affects how we see things while also being itself affected, it's social role is deeply interactive. How do I even begin to explain the way in which we extract and assert meaning? The model is actualising our desires, the potency wouldn't be there without that, however, the desires being actualised are not restricted to the product but include her, herself. Advertisements are often about a happy family, a successful marriage, happiness from the act of purchasing, beautiful houses, beautiful people, happy people, what's really being sold here? — Judaka
Consider also the latest trend of "woke" ads, selling the idea of social justice even though it has nothing to do with the product. — Judaka
You are right, but this task is almost unachievable. Our selves are propped and maintained by our various desiresThe question shouldn't be to ask "is this arrangement true?" but to ask "is the arrangement useful" or effective? By acknowledging that what causes the pattern to exist likely also exert its influence on us, we can prepare for that and more easily spot it. What we shouldn't do is throw out the pertinence of the pattern on us by shifting blame, it is wishful thinking. We can challenge whether it's illogical or irrational to have these narrative structures to begin with, they may be instrumentally rational in the effects they produce. Alternatively, they may simply be the culmination of other factors which often meet and produce these effects. Either way, it becomes an ego trip to exclude oneself from processes simply because the results they produce are in some way unpalatable.
I think we should aim to be rational but if we aren't aware of what undermines our attempts to be then we have no chance. If one were resistant to having their rationality undermined by advertisements in the aforementioned way then it would be due to their awareness. The only way we can become aware is to accept some responsibility for their effectiveness, to acknowledge how we diverge from our ideal selves. — Judaka
Thank you for posing this problem. There is a paradoxical situation: we know thatThe experience of the ad, with the serene music, the camera flipping from angle to angle, the woman at the end while smiling at you saying "because you're worth it". What is all of this careful construction aimed at maximising and why is it effective? Does anyone ever get to have the final say? I see this as being very problematic for ever coming to a satisfying conclusion. — Judaka
The experience of the ad, with the serene music, the camera flipping from angle to angle, the woman at the end while smiling at you saying "because you're worth it". What is all of this careful construction aimed at maximising and why is it effective? Does anyone ever get to have the final say? I see this as being very problematic for ever coming to a satisfying conclusion. — Judaka
I am still grappling with Lacan but my preliminary understanding of Lacan's model is that it is very intuitive. He is taking things a step further and exploring how the individual, other, truth and interpretation/product are exporting their influence on each other in discourse. This is a very intuitive next step and Lacan describes these particular differences that he has identified and in psychoanalytical terms and I appreciate the aim here. — Judaka
I don't fully understand what Lacan means by "truth" nor how he characterises the arrow from truth to agent. I believe the agent actively and biasedly arranges truth to understand it. Often purposefully or subconsciously asserting different priorities or characterisations based on changes to the narrative. — Judaka
If we noticed patterns and commonalities in our narrative structures and created an understanding of how common arrangements of truth produce common responses, this too would become an arrangement. The question shouldn't be to ask "is this arrangement true?" but to ask "is the arrangement useful" or effective? By acknowledging that what causes the pattern to exist likely also exert its influence on us, we can prepare for that and more easily spot it. What we shouldn't do is throw out the pertinence of the pattern on us by shifting blame, it is wishful thinking. We can challenge whether it's illogical or irrational to have these narrative structures to begin with, they may be instrumentally rational in the effects they produce. Alternatively, they may simply be the culmination of other factors which often meet and produce these effects. Either way, it becomes an ego trip to exclude oneself from processes simply because the results they produce are in some way unpalatable.
I think we should aim to be rational but if we aren't aware of what undermines our attempts to be then we have no chance. If one were resistant to having their rationality undermined by advertisements in the aforementioned way then it would be due to their awareness. The only way we can become aware is to accept some responsibility for their effectiveness, to acknowledge how we diverge from our ideal selves. — Judaka
Your analysis points out to Lacan's discourse of the analyst. (I do not insist that I am right; it is just a preliminary attempt to apprehend this situation). Accordingly, the existing symbolic order (or, more specifically, the theory and marketing)S_2 in-forms the desire to sell. Further, the arrow in the diagram points to the acting agent (subject) of the operation. For your example, the subject is the consumer, whose decision results in the master signifier's production: the successful result of the whole process is the creation of the master-signifier, the sovereign discursive capitalistic Other S_(1.)Then, the desire to sell and buy will be again reinforced (the arrow from〖 S〗_1 to a). Yet, if we take another model, Lacan's capitalistic discourse, we will need to change our perspective.An example:
An advertisement shows a pretty woman holding using a perfume, she smiles at you while offscreen a man with a deep, masculine voice describes the qualities of the perfume.
"The Truth" most would advocate should be sought is the actual quality of the perfume but the "truth besides the truth" is that the perfume will be sold by the image of the beautiful, possibly famous woman and the authoritative, dependable voice which explained how good it is.
The science behind the advertisement which explains the best way for the perfume to be advertised has already addressed what is really important. As far as the advertisement is concerned the actual truth of the quality of the perfume is irrelevant. Even "The Truth" of what the advertisement is trying to do - which is not a secret. — Judaka
For Lacan, truth plays a crucial role in each of his four paradigmatic discursive conceptualizations. Any apparent discursive act presupposes differently functioning models of truth.More important than what is true, is the science of interaction between the human perspective and the human reaction. The perspective which can be described as involving some truth, falsehoods, interpretation, feeling, experience and so on. The reaction of having being exposed to one or more of the aforementioned "perspective", usual responses or effects. — Judaka
An example:
An advertisement shows a pretty woman holding using a perfume, she smiles at you while offscreen a man with a deep, masculine voice describes the qualities of the perfume.
"The Truth" most would advocate should be sought is the actual quality of the perfume but the "truth besides the truth" is that the perfume will be sold by the image of the beautiful, possibly famous woman and the authoritative, dependable voice which explained how good it is.
The science behind the advertisement which explains the best way for the perfume to be advertised has already addressed what is really important. As far as the advertisement is concerned the actual truth of the quality of the perfume is irrelevant. Even "The Truth" of what the advertisement is trying to do - which is not a secret.
"The Truth" becomes an ideal, the dream of what should and shouldn't influence people. A dream of a world where people are guided only by logic and reason. An ideal it shall remain, for the truth besides the truth describes the very thing they want to disregard. — Judaka
What does it mean that one is white? This identity has been changingSo one can be white, be conscious of systemic racism, and be in opposition to it? If that is true, whither "white privilege?" If I denounce any claim to it and actively work against it, how is it properly applied to me?
Your point about reducing complex problems to simple formulations may be especially apt in this case. — Pro Hominem
Likely, this identification's disbalance is expected now: one starts from self-identification, "I am white," then admits being against systemic racism, but does not like its consequence of "white privilege." It could create a moral or emotional dissonance. We should resist the current escalation of identity politics.Jordan Peterson offered one of the possible strategies: "Your identity is not clothing you wear, or the fashionable sexual preference or behaviour you adopt and flaunt, or the causes driving your activism, or your moral outrage at ideas that differ from yours. The continually expanded plethora of "identities" recently constructed and provided with legal status thus consist of empty terms." His thesis is that "traditional" identities have been created through continuous and long-term social construction; therefore, they have served as indispensable modes of social interactions and individual self-awareness.What about being white makes the moral responsibility to challenge systemic racism greater than having a different skin colour? Why is the onus on being white here at all? If you're going to say that it's because of power, wealth, political influence, social influence and so on, why not actually put an onus on the actual possession of the things which lead to your actions having greater consequences and therefore there being a greater imperative for you to do something?
Secondly, being the beneficiary here doesn't usually actually give you the ability to do something about it precisely because most of the time, you aren't actually even a beneficiary but rather just someone who is not targeted for disadvantages. Most of the time you aren't going to even be aware of it, even if you're aware of the reality. How can you tell if you got a job easier due to your skin colour? Specifically, you, as opposed to just "people generally of your race"? When is it ever the right time to stand up and say "no, you are just giving me a free pass here because I'm white" or "you wouldn't be so generous if I wasn't white"? Overt racism already gets obliterated, you can lose everything if you're caught. — Judaka