Sure Rich,
The short answer, for me at least, is yes. It is a game for me to see if we or I can come up with the best story of how chemicals brought themselves to the coffee table. It's as simple as that and it's great fun.
For me, it's the ultimate rubix cube. On the one hand we have those dumb little atoms bobbing around senselessly, and on the other we have the people who like to experience eating hotdogs.
There is a disconnect as we all know between those atoms and that person who smiles at the sunset and somehow feels fulfilled. The disconnect is huge.
Semiotics makes sense. A lot of sense. Although the fine details may disagree, on the whole it's just another way of saying explicate order or emergent properties. I think that by taking this shorthand approach we can quickly get out of the bog of biology and move into or close to the mind, and then we can have at it.
Of course there has been no substantial evidence presented at all in this thread that attempts to explain the first steps in life - the emergence and arrangement of the particles into a cell or why a system would continue to maintain a negentropic state after the removal of the initial gradients.
I don't want to eliminate the mind permanently, quite the opposite. I'm just not quite ready to turn my mind to the mind as an abstract philosophy though. My feeling on the matter is that to see the mind's true state and function, you must first remove it and see what happens.
The problem I have with saying life is all mind, is that there is no concept there that I can explore. Nothing to manipulate and turn around and examine in terms of biology. It doesn't acknowledge that we are made of atoms and molecules and cells that have organised themselves. Mind is not a path to understanding life in this instance, it's more like a get out of jail free card. I come away dissatisfied.
I also have problems understanding what is meant by mind. There are many features I can think of as mind that I think I would stand a really good shot at explaining biologically (neurologically) or through the idea coding (which is semiotic language).
In regard to your difficulty understanding why this is relevant for investigation or even real, I would ask you to hold in your mind what was mentioned in your OP about the spinning cube and how it can be perceived differently at different speeds. I would also point out Explicate Order, which you directed me to in one of your talks - the emergence of patterns etc.
It may be that the universe is just oscillating matter fields which we read as a holographic projection. But what the holograph is constructing for us is this world of atoms. It's natural to want to play with them and figure out how they all go together. There is pattern in the building of life.
I have the converse problem that you have Rich, I can't see how mind explains anything. How should we investigate it? What should we investigate? What are your definitions? What is the world that you are trying to show us, Rich?