But what I'm having trouble discerning is precisely the implications of subjectivity when brought to bear on the phenomenon of crowds. — csalisbury
My interest is 'two-way': what can thinking crowds in terms of subjectivity tell us about subjectivity itself? And what can it tell us about crowds? (put like an essay question: 'what can thinking about crowds and subjectivity together tell us about both?'). In terms of the latter question (your question): thinking about crowds as subjects allows us - me - to bring to bear upon crowds all the philosophical resources that have been developed for subjectivity. Like what? 'Historicity' for one: like, it's widely acknowledged today that subjects are historical, 'created' under these or those conditions: feudal subjects, neoliberal subjects, gendered subjects, medical subjects, each of these having a history shaped by institutions, cultures, events, etc.
So can we speak of crowds having histories in this way? Have there been transformations in how crowds have related to the world around them? Can we think of how the agency of the crowds has been shaped and changed under different conditions? I think the answer is yes, especially when one looks to things like techniques of crowd management, the changes in urban space, the mediums by which crowds are brought together, etc etc. Lots to be said here. But what else? What other resources from 'subjectivity' can we bring to bear? Another example might be Jodi Dean's uses of psychoanalytic resources: she follows Freud in talking about the crowd unconscious, about the libidinal bonds that form the crowd, about questions of identification and so on, and drawing out certain conclusions from this use. Won't go too far into it, but just another example.
And then there's the flip side - what can crowds teach us about subjectivity? Given that subjectivity has almost always been thought of in relation to the individual, crowd subjectivity really makes the concept super interesting to me. Dean, again, speaks about how subjectivity has continually been 'enclosed', both historically and philosophically, much in the same way in which the commons have been enclosed, linking the enclosure of the commons with the enclosure of the subject (in the individual, rather than the crowd), and in parallel, thinking about crowds in terms of the commons.
And this is important to me because I think this has a particularly important political valence: if subjectivity is a way of thinking about agency, and we can speak of a crowd subjectivity, then we can speak of the particular agency of the crowd. This is important to me because it's so hard today to think about agency in any other terms that that of the individual - there's been an 'enclosure' of agency in the individual just like there's been an enclosure of subjectivity in the individual too. To be blunt about it: how can we think through the freedom afforded to us by the crowd, as distinct from the only freedom anyone ever seems to talk about, the freedom of the individual? And in current conditions when shitty American politics saturates us and the freedom of the individual has basically colonized any talk of freedom, I find thinking of crowd subjectivity both refreshing and almost liberatory (this is the 'celebratory' note you detected previously).
So yeah, there's alot motivating and informing this particular crossing of concepts, and if all you get out of it is that 'being together changes people', well, I think you're being unfair.