Consumerism seems to be a relationship that is completely natural to us. I don’t see any point in targeting Capitalism, hindering it or destroying, as a way of solving the problem we seem to have with consumerism. Consumerism exists because we embrace it. Without there being something in us that responds to possessing material objects it would not thrive. The fact that it may not be good for the world isn’t going to explain it away.
If, because of circumstances, the population agreed to reduce their consumption, or were compelled to, then once the problem that required that was alleviated I imagine we would return almost immediately to our old ways. The sustained reduction in consumerism could only be achieved by force through laws and punishment. But prohibition has never worked and leads to the black market and crime. So assume that consumerism is not going away.
A simpler life. Reverse things. That’s not going to happen in the short term. In the long term, when the environment imposes itself on us, when cultural habits are challenged, not by people but the hard facts of reality, then there might be change. But it’s in our nature also to avoid these collisions, to find ways to survive and then build things up again.
It’s a mistake to ignore who we are and believe we can be something different. I’ve said before that it’s Capitalism that might save us, and I know that sounds absurd, but that’s the reality. There’s no reason for it to go away, it can’t be destroyed because it part of who we are, this is what made us, gave us shelter, food, security, health. Is something that consequential really just greed? If that’s all it was then we wouldn’t have got this far, it would have destroyed itself.
I’m not justifying the actions of Capitalism that are detrimental to us, just don’t be so blinded by it that you think destroying it will solve our problems.
If it’s in the interests of business to do things differently from how they do things now you can be sure that things will change overnight. They follow the carrot just like everyone else.
For instance, money feeds consumerism. You need money to take part in it. Maybe people should have less money instead more of it. If they had less to spend then they wouldn’t be able to replace a sofa or refrigerator every two or three years because of the colour or style or that it broke down. Manufacturers would then have to produce a refrigerator that might last ten years or so because that’s the buying cycle. As a consequence manufacturing plants are smaller, less energy used in production, lower consumerism and fewer products thrown away.