it might seem like will power but how would you feel if you went ahead and behaved in a bad way to people?
I was and still am quite overweight. I have been a veggie for most of my life, and I joined up with a vegetarian forum, and pretty soon got into problems with a vegan there....she set me straight as to what she thought of the consumption of dairy..and man I felt pretty bad...it came to a crunch one evening when my thought processes, as I remember them, lead me to think that if I didn't give up dairy, and throw in eggs as well, then I would be living a lie...arguments for vegetarianism(in terms of the right way to treat animals) inevitably lead one into veganism if one is consistent. indeed the term 'vegetarian' started off as a term for not eating meat, milk and other products of animal husbandry. The term was kind of hijacked to include eggs and dairy, and a faction of the veggies broke off and came up with the term 'vegan'...which they said was the begging and end of
vegetari
an-ism..
After that moment I gave up eggs and dairy by and large; gave away my cheese, and let my eggs go unused, and they were thrown away eventually.
This put huge restrictions on the food I would eat, and after around 6 years I had lost 10stone...with really no will power at all....all I was doing was trying to be consistent with the reasons I had been vegetarian and the way I would in future chose the food I ate.
I went back to vegetarianism at one point when someone gave me some chocolate bars...and I have sort of yo-yo-ed back and forth between veggie and vegan(mainly) since then...I am currently in the process of giving up animal stuff again...but it is partly out of a feeling that animal produced foods are unpleasant...I had that feeling since I was a kid...and it does help motivate giving such stuff up..
This is part of the problem with weight loss; there isn't really anything wrong with being overweight, so there isn't really any way that attempting to be morally consistent will lead to weight loss, for most people...and they are left with naked will-power alone.
Trying to shame a person to lose weight is like trying to shame a person to give up eggs, dairy and ,meat;;;it just doen't work, because the shame for most people isn't based upon anything much, other than the suggestion implied that it is immoral not look slim, or immoral to not go along with the rest of society, and then there is the idea that it is immoral to act in ways that lead to ill health...if that was a consistent argument one could argue that mountain climbing was immoral, or skydiving, motor sports etc...but it usually isn't applied to things like that.