It's using a monetary term to describe a non-monetary phenomenon. Just because somebody says "put your money where your mouth is" doesn't mean that he or she is referencing anything financial. Or "the money shot" doesn't mean that some guy is ejaculating dollars. — Bitter Crank
I think it was a pretty good point that unenlightened made, too, in that it indicates how much this type of thinking has infiltrated our approach to problems, or, more specifically, to finding possible solutions to those problems. Said in the form of a question, What if the increasing dominance of that calculative/monetary way of thinking
is the primary source of the growing social problem?
On the surface it does seem like an innocuous use of language, but it may actually reveal something deeper about way we relate to others, to ourselves, and to our world more generally in our (post)modern consumer culture. We see things as exploitable "resources" (e.g., human resources, information resources, natural resources) to be used as efficiently as possible, while other forms of non-calculative, non-instrumental ways of relating to others, and the the world more generally, are driven out. Examples abound. We want to maximize our possibilities as consumers, etc.
On a related note, I also think the fast-paced nature of life in the modern world - with a highly mobile workforce matching the needs of a complex, technologically-advanced global economy - has likely contributed a great deal to the loss of social capital. Commercial interests seem to reign supreme and the guiding values of these interests (speed, efficiency, productivity) have supplanted much less productive but more family, religious, and communally-based ones.
I live in nice, small (just over 10,000 people), community-oriented town despite it being located less than 15 miles from downtown LA. There are no stop lights, we have an all-volunteer fire department, and zero corporate stores or restaurants. Last night we voted on whether or not to keep the local library open, and the proponents pitched their defense almost entirely in economic terms, i.e., numerous studies have (apparently) shown that libraries (indirectly) make positive contributions to a city's economic development, etc.
Way down on the list of reasons to approve a new tax there was mention of things like libraries being "important community spaces where people can connect with books, with other people..." and whatnot, but it's clearly a sign of the times that damn near everything is subordinated to larger economic considerations. Education, healthcare, etc., etc., all have to be defended in these terms. I understand the importance of economic development and prudent spending, but I'm also of the antiquated opinion that we may have it backwards, and that the economy should be seen as a means to non-economic ends rather than the other way around. I'd even say a means to "higher" ends guided by a superior set of non-calculative values. I don't think we need to tie this hypothetical shift in values or alternative modes of thinking in with traditional religious values, either.
Apologies for sounding preachy here, and this is admittedly (and obviously) a pretty speculative approach, but understanding that underlying ontological framework - as articulated in the way we use language - may at the very least open up new ways of thinking about issues like this one. That's where the main battle is going to be waged imo - identifying and addressing the primary cause of the various symptoms - if we're ever going to reverse the current trend of a continued loss of "social capital."