I've long thought that Francis Fukuyama's "Last Man Thesis" (oft neglected, because everyone focuses on the "End of History" thesis), goes a long way to explain the rise of the "Manosphere."
From an article I wrote a while back:
One problem for Fukuyama is that his thesis leads to a “paradox;” one he is happy to acknowledge. The end of history will be an age where liberal democracies meet the [basic] economic and psychological needs of every citizen. There will no longer be a need to struggle for respect, dignity, and recognition. However, part of what makes us human is our desire to be recognised as something more than just creatures with basic needs to be met. This leads to a paradox because when we will have finally arrived at the end of history, our basic needs are satisfied, and there will no struggle by which our superiority to animals can be recognised.
-David Macintosh — The End of History and the Last Man by Francis Fukuyama
This is the “Last Man Thesis.” No longer having to struggle, the human being, whose basic needs are now easily met, sees themselves degraded into a bovine consumer. The name comes from Nietzsche:
For this is how things are: the diminution and leveling of European man constitutes our greatest danger, for the sight of him makes us weary. — We can see nothing today that wants to grow greater, we suspect that things will continue to go down, down, to become thinner, more good-natured, more prudent, more comfortable, more mediocre, more indifferent, more Chinese, more Christian — there is no doubt that man is getting ‘better’ all the time. —
Friedrich Nietzsche — On the Genealogy of Morals
I would argue that this problem has indeed materialized. It is made all the worse by steep declines in religiosity, and even steeper declines in the share of people who belong to civic organizations, clubs, and unions, as well a drop in the share of adults who are parents or in romantic relationships (all important sources of identity and meaning).
That many people are forced into unfulfilling, alienating jobs, or else become reliant on welfare programs, also makes this problem worse. One’s career can be a powerful source of meaning and identity, but it can also be a source of shame. It’s not uncommon in America to see someone denigrated precisely because of their vocation. “Don’t listen to him, he’s a pizza delivery guy,” or “you’re a failure, look at you, you bag groceries for a living,” etc.
You are correct that many adherents to the Manosphere are not particularly "privileged." They are often downwardly mobile men who feel they have had the "rug pulled out from under them" vis-a-vis their capacity to earn enough to support a household, etc. (although it is worth noting here that consumption patterns contribute to this inability, and people spend a great deal of their income to buy masculinity/status symbols in some cases).
This phenomena isn't unique to the far-right. I think it explains many trends across our culture, e.g., the widespread popularity of post-apocalyptic media. The basic idea is: "if everything falls apart I can actually become a hero, actually have a meaningful life, rather than living a meaningless life reduced to a bovine consumer," or even "war or crisis will help make me into something more heroic." And this also helps explain other changes in patterns of consumption (e.g. "tactical" everything flying off the shelves, people driving off-road vehicles for their suburban commutes, etc.).
The effects of this sort of thinking are particularly strong in the sphere of gender politics because sex is one of the last elements of human life not to be wholly commodified. Hence, sex remains a strong source of
validation, a source of self-worth. And yet, as de Beauvoir points out, Hegel's lord-bondsman dialectic ends up playing out between men and woman here, because the misogynist, having denigrated woman, can no longer receive meaningful recognition from her. This search for meaning helps explain why far right enclaves like 4chan have also surprisingly become "
the new home of the elite reader."
However, I think the analyses so far provided are usually too one sided, not only in the threads here, but also in general.
Absolutely. For instance, while there is much of worth in Donna Zuckerberg's
Not All Dead White Men: Classics and Misogyny in the Digital Age (her analysis of why Tyler Durden of
Fight Club became such a cult icon is spot on for instance; men want to rebuild themselves and assert themselves). However, it falls into the habit of cherry picking the most radical misogynists and painting the entire loose "movement" with this brush. It's a way to dismiss the group rather than seriously engaging with it. It is not unlike how liberal pundits and media outlets moved to brand anyone speaking of "replacement migration" as Neo-Nazis, despite the fact that the UN and liberal think-tanks had themselves long spoke of "replacement migration" as a solution to labor shortages, or that one might have non-racist concerns about rapid demographic change (e.g. German children born today will be minorities in Germany by middle age, that is a sea change, and it is hardly clear to me that concerns over that level of change are necessarily racist.)
That can be quickly dismissed as the whining of losers, but there is some scientific support for this hypothesis. From a study on delinquency and dating behaviour: "Of particular importance, results suggest that delinquency does not appear to increase dating by increasing the delinquent's desire for dates. Instead, they suggest that delinquency increases dating outcomes by making the delinquent more attractive to prospective mates.
Right, being a low-level gang member does not actually pay much better than unskilled wage work and comes with significant risks. As my police commissioner put it once in a budget hearing on social outreach programs: "if women stopped wanting to date gang members, guys would stop joining." That's obviously a bit simplistic, (men also join for the status they receive from other men), but I think her point had some merit.
I consider masculinity, femininity, homosexuality and all other gendered concepts to be social constructs which interpret biological features in ways that vary from era to era and culture to culture. What you seem to be doing is turning one such era-specific construct , the masculine-feminine binary, into a biologically essentialized universal and then using it to explain traditionalist thinking on the political right in the West today. I argue instead that what you understand as masculinity and femininity are not only culturally relative constructs, but do not explain right wing populism. Rather, they are themselves subordinate elements of a larger traditionalist worldview which is about much more than gendered behavior. Do MAGA supporters embrace guns, authoritarianism, oppose abortion, immigrants, climate science, Transgender rights and feminism because of masculine thinking, or are the very concepts of masculinity and femininity they espouse reflections of a traditionalist worldview?
A lot of the Manosphere and "nu-Right" is not very traditionalist though. They tend to be atheists. They tend to have little respect for traditional loci of authority. For example, Rollo Tomassi's
The Rational Male is a sort of "Manosphere classic," and is one of the more bearable reads. It tends to frame human relations in terms of a reductive account based in evolutionary psychology. Most of the "Pick-up Artist" literature reads in this way. It is very modern in many respects. The Alt/Nu-Right tends to be even more post-modern. It's a movement loosely aligned to traditionalist elements, e.g. traditional religious organizations, Evangelicals, etc., but also quite different.
There is, of course, a strong attraction in these circles to a certain sort of traditionalist aesthetic, and more traditional fascist elements that have infiltrated these spheres do tend to have their own modern-traditionalism they try to push. But this is often very much skin deep; the aesthetics of Rome are borrowed, maybe guys watch 300, but they're not reading Cicero or Horus. In terms of the intellectuals popular there, e.g. Land, Alamariu, and Yarvin, these guys are referring to Foucault and Nietzsche, not St. Augustine and Aristotle.
I would imagine atheism is major component in this. So much of "traditional" world views, including pagan ones, are grounded in religion that it becomes inaccessible. The big counterexample might be this broad sphere's embrace of Stoicism, but this petered out fairly quickly, and at any rate it was a modernized, athiestatized, less ascetic Stocism that got popular. So much of the philosophy here is based around the idea of freedom as freedom to consume and control, the have one's prerogatives recognized and met (in line with modern welfare economics), that the widespread asceticism in much traditional thought makes it anathema. Striving and pleonexia are almost virtues in this sphere, rather than vices, while humility, a prized virtue, becomes a sort of vice.