A central question of concern when it comes to interpreting the late Wittgenstein and what he meant by "private language" is the following issue:
" ..Are certain norms valid, or in force, because certain things such as linguistic expressions and intentional states have certain meanings/contents? Or do such things have meaning/content because some norms are in force? We shall distinguish between meaning/content “engendered” (ME/CE) normativity and meaning/content determining (MD/CD) normativity (cf. Glüer & Wikforss 2009). MD/CD norms are such that they metaphysically determine, ground, or constitute meaning/content; here, the norms are prior. ME/CE normativity is normativity engendered by, or consequent upon, meaning/content, regardless of how the latter is determined. "
https://plato.stanford.edu/entries/meaning-normativity/
To understand this question, one must decide the extent to which they consider norms and intentional states are gramatically related, i.e to what extent are norms considered to be part of the very meaning of "intentional states" (or vice-versa)?
Take the following examples:
Suppose a zoologist asserts that a particular species of animal exhibits signs of intentionality. To what extent should the zoologist be interpreted as referring to the norms of zoology, as opposed to the actual "perspective" of the animal in question?
What if an AI engineer asserts that ChatGPT123 demonstrates intentionality. Is their answer more concerned with the norms of AI engineering than in the purportedly more descriptive zoological science example?
And what of our ordinary attribution of other minds? If Alice recognizes that Bob has a mind that is distinct from hers, to what extent should she be interpreted as referring to her personal state of empathy , as opposed to the state of Bob's actual behaviour?
In the case of Wittgenstein's "Beetle in the Box", the specific issue is the relationship between the customs of language that are invariant to personal circumstances and perspective and thus incapable of representing 'private objects' on the one hand, versus the language users who express their personal perspectives using such aperspectival customs. The analogy of a children's playground comes to mind. The function of swings, climbing frames and roundabouts are to
accommodate the needs and perspectives of children, in a manner that abides by norms of health and safety. But obviously it would be a terrible category error if one attempted to explain why and how children used playgrounds by appealing to the design of the playground and the norms of the controlling adults. Likewise, the beetle-in the box argument wasn't made to deny the semantic importance of intentional content, but to stress how social customs, such as the custom of physical language, have evolved to facilitate the expression of intentional content.