Bowling Alone was developed from his 1995 essay entitled "Bowling Alone: America's Declining Social Capital". Putnam surveys the decline of social capital in the United States since 1950.
Apparently Robert Putnam found enough decline in social capital over 1950 and 1995 to justify the seminal essay. Those are years some are likely to now reference as "the good old days" before the personal computer, the internet, smart phones, social media, apps for everything, etc. became ubiquitous. New technology and new media have, no doubt, exacerbated isolation and solitary activity, but the process began before either their existence or ubiquity.
If we can't blame social media, cell phones, dating apps, etc. for declining sociability, then what contributed to the decline of "social capital"?
Some candidates:
Television. It has most often been viewed at home; it's less social than watching a film in a theater or any kind of live performance. Per Marshal McLuhan, it's the media not the content.
Suburbia. A very large share of suburbs were created de novo after WWII. "Actual, interpersonal community" might or might not develop from the process of peopling the settlement through real estate sales. Many women who were not working found suburbia a lonely place, a population of lonely people. IF men did not establish community at work, they commuted home to a lonely town/
Work. There are a variety of workplace 'styles': some of them highly competitive and hierarchical; some of them highly exploitative; some of them extremely boring; some of them egalitarian; some more interesting than others. Over time (from the early 70s forward) wages and benefits began to stagnate then decline, eventually requiring workers to put in more hours at work. Maintaining a family's lifestyle might require a second member of the family to begin working as well. More work = less time and energy for social activity.
Automobiles. Cars enabled some degree of personal liberation. A car provided private transportation free of supervision or observation. This function may have become invisible by its ubiquity. Having a car provides numerous individual benefits. A car can enable one to reach destinations for social activity, but the trip itself is often alone. The more time one spends traveling in a car (commuting, for instance) the more one is forced to spend time alone.
Geographical and social mobility. Americans tend to move fairly often -- maybe a few blocks away or a few miles from one's last home. Or maybe 2,000 miles away, from Des Moines to Los Angeles or St. Louis to New York. Mobility often breaks up social networks, while at the same time creating new social networks --
or not.
When the personal computer, Internet, cell and then smart phone, and social media arrived, they offered a
simulacrum of social life. it is often much more "social-like" than "actually social". And, of course, it's all pretty much dependent on advertising dollars which yields high incomes for owners and investors.
What to do? Join a bowling league. The local Eagles Club has a couple hours of dancing every nigh, tango to polka. Go to church (for the society). Talk to your neighbors whenever there is an opportunity; create opportunities. Talk to at least one person while grocery shopping -- some brief friendly chat. Participate in groups engaged in activities you find interesting. Find someone to have lunch or dinner with once a week. Engage.