,
The ambiguities around "emotion" are perhaps the reason that the view Tom is espousing is no more often called non-cognitivism, placing the emphasis on the supposed inapplicability of reason to moral sentiments. Much of the literature around Wittgenstein assumes either the interpretation that he took ethics to be outside of language and so not a part of rational discourse, or alternatively that ethics (and aesthetics, even more so) pervades our whole world, showing itself in every aspect of our social lives. The tricky bit might be seeing these as not mutually contradictory.
There's also a reason that what was once called
subjectivism, then
emotivism, is now commonly called by philosophers non-cognitivism - names that grew as folk expounding on the topic found it necessary to take more and more into account to defend the basic sentiment that ethics is about how we
feel about things, and not so much about what we
think about things.
One major problem here is the separation of what we feel and what we think is no where near as clear and clean a cut as this approach supposes. Another is that what we think and feel tend to the private or subjective, with all the accompanying difficulties.
We have been encouraged to look to use - not to think, but to look. There is a difference between looking around and seeing how things are, a comparatively passive activity, and looking around to see how things might be changed, both aesthetically and ethically - a far more active process. The activities being undertaken in these two contrasting cases are quite distinct.
By looking to what we might do, we bypass the opacity of thinking and feeling, refocusing instead on our acts of volition, and how we might change things. Fundamentally, ethics and aesthetics are about what we might do.
The difference is neatly summed up in Anscombe's list of things from the shop. While the words may be the same, there are two very different uses for the list. We might take the list to the shop and purchase the things on it; in which case we change the world to fit the list; or we might write the things we purchased out in a list, perhaps as a receipt, and so change the list to match the world. The difference here is not in the list but in our intent.
All this by way of suggesting that it might be our intent that is important in ethical situations rather than our emotional response.