Is it 'moral' for corporate decision-makers to place company profits ahead of consumers' health? The CEO has responsibilities. Corporate decision makers have many pressures and motivations that effect the decisions they make. I am in no way trying to defend CEOs or Corpos that value profit over people. To me, at least, that is inexcusable. But, I'm naturally very inquisitive and often play the Devil's advocate to get a glimpse into the minds of people I disagree with or even hate. People function on many different levels, and it's important to understand that. The CEO does have a responsibility to his shareholders to produce as much profit as possible. But, he is still Human and it is dependent upon him, where the line is drawn. Is he willing to sacrifice profit to save lives, or is he willing to sacrifice lives for profit? What matters more to that individual, his wealth, or his conscience (assuming he's ever had one to begin with)? The answers to these questions vary from each individual, as do the reasons they have for giving them. For me, it is simple. No matter how you flip the pancake, a Human Life is ultimately more valuable than any dollar amount.