This is an interesting topic I've actually been researching recently after noticing that one of my favorite YouTubers was promoting a product that he said he used for years

but I could tell right off the bat and he said that he was lying and he hesitated saying it actually and then I noticed that a second YouTuber used the same exact format of presenting a product that they also have used for several years and then a third YouTuber doing the same thing

so I did some research on it and realized that there is a new style of advertisement that is being used to bypass people's resistance to infomercials where companies will pay a content creator to promote their product but the content creator gets pretty much full freedom on how to present it as long as they hit some key points about the product they're allowed to say whatever they want to after that

and so there's a little guideline script of key points and the rest is up to them to make it organic and personally I find this to be really shitty because even the most honest of content creators I'm finding is full of shit when it comes to promoting products in order to pay the bills.

that's not exactly on topic but I was just fresh on my mind I figured I would vomit that out for the rest of the Internet to read.

That's like when the pop music artist gets paid to mention a product in a song. I think it's actually an old technique.