The market called attention to the discomfort of the consumer in order to provide a solution to that discomfort, in the process awakening a sense of discomfort where it had not previously existed.
As we have seen, Hegel saw the market as creating new wants that are perceived by the individual as needs. Indeed, the market was a want-creating machine. On the one hand, it created possibilities for the expression of individuality and universality through consumption.
When consumer goods are chosen merely on the basis of ever new induced wants, rather than because they fit in with a rational life plan, the result would be what Hegel called a "bad infinity". It was the latest guise Aristotle had called the 'pleonexia'. — Jerry Z. Muller. The Mind And The Market
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