I recently presented a conference paper exploring the nature of value using Aristotle's analysis of subject-object relations as the actualization of potency as a paradigm. I argue that value can neither be fully quantified nor rank-ordered. Consequently, terms like "optimal decision" and "greatest utility" may be undefined. It is further argued that abstraction and the universal principles that result are often inadequate to the task of actual decision making. Valuing is seen as connatural comprehension followed by intentional commitment. If you would like to read and comment on the paper, the link is https://www.academia.edu/129563231/Value_Measure_and_Intention.