If an actor does a spectacular job playing a role, if a music artist performs a classic song, if an author writes an impressive book, great! Why can't it end at that? Should citizens who want a rational culture be criticizing this hype machine that consigns us to bombardment with fame, infamy and the trappings of wealth instead of publicity for the sake of satisfying universal need? Is mainstream culture no better than dark comedy, mimetic coercion, brainwashing and hogtied integrity?