35.
In the essential movement of the spectacle, which consists of taking up all that existed in human activity in a fluid state so as to possess it in a congealed state as things which have become the exclusive value by their formulation in negative of lived value, we recognize our old enemy, the commodity, who knows so well how to seem at first glance something trivial and obvious, while on the contrary it is so complex and so full of metaphysical subtleties.
6. The spectacle grasped in its totality is both the result and the project of the existing mode of production. It is not a supplement to the real world, an additional decoration. It is the heart of the unrealism of the real society. In all its specific forms, as information or propaganda, as advertisement or direct entertainment consumption, the spectacle is the present model of socially dominant life. It is the omnipresent affirmation of the choice already made in production and its corollary consumption. The spectacle’s form and content are identically the total justification of the existing system’s conditions and goals. The spectacle is also the permanent presence of this justification, since it occupies the main part of the time lived outside of modern production.
36. This is the principle of commodity fetishism, the domination of society by “intangible as well as tangible things,” which reaches its absolute fulfillment in the spectacle, where the tangible world is replaced by a selection of images which exist above it, and which simultaneously impose themselves as the tangible par excellence.
37.
The world at once present and absent which the spectacle makes visible is the world of the commodity dominating all that is lived. The world of the commodity is thus shown for what it is, because its movement is identical to the estrangement of men among themselves and in relation to their global product.
38.
The loss of quality so evident at all levels of spectacular language, from the objects it praises to the behavior it regulates, merely translates the fundamental traits of the real production which brushes reality aside: the commodity-form is through and through equal to itself, the category of the quantitative. The quantitative is what the commodity-form develops, and it can develop only within the quantitative.
39.
This development which excludes the qualitative is itself, as development, subject to qualitative change: the spectacle indicates that it has crossed the threshold of its own abundance; this is as yet true only locally at some points, but is already true on the universal scale which is the original context of the commodity, a context which its practical movement, encompassing the Earth as a world market, has verified.
Worse, the isolation caused by this process of self-commodification and self-abstraction throws us into further need of the salve the spectacle offers us. Of course, it's not a hole we can dig ourselves out of. "Success" then becomes the exclusive domain of the spectacle, and self-development, except in its terms, the mark of failure, isolation and ridicule.
40.
The development of productive forces has been the real unconscious history which built and modified the conditions of existence of human groups as conditions of survival, and extended those conditions: the economic basis of all their undertakings. In a primitive economy, the commodity sector represented a surplus of survival. The production of commodities, which implies the exchange of varied products among independent producers, could for a long time remain craft production, contained within a marginal economic function where its quantitative truth was still masked. However, where commodity production met the social conditions of large scale commerce and of the accumulation of capitals, it seized total domination over the economy. The entire economy then became what the commodity had shown itself to be in the course of this conquest: a process of quantitative development. This incessant expansion of economic power in the form of the commodity, which transformed human labor into commodity-labor, into wage-labor, cumulatively led to an abundance in which the primary question of survival is undoubtedly resolved, but in such a way that it is constantly rediscovered; it is continually posed again each time at a higher level. Economic growth frees societies from the natural pressure which required their direct struggle for survival, but at that point it is from their liberator that they are not liberated. The independence of the commodity is extended to the entire economy over which it rules. The economy transforms the world, but transforms it only into a world of economy. The pseudo-nature within which human labor is alienated demands that it be served ad infinitum, and this service, being judged and absolved only by itself, in fact acquires the totality of socially permissible efforts and projects as its servants. The abundance of commodities, namely, of commodity relations, can be nothing more than increased survival.
41. The commodity’s domination was at first exerted over the economy in an occult manner; the economy itself, the material basis of social life, remained unperceived and not understood, like the familiar which is not necessarily known. In a society where the concrete commodity is rare or unusual, money, apparently dominant, presents itself as an emissary armed with full powers who speaks in the name of an unknown force. With the industrial revolution, the division of labor in manufactures, and mass production for the world market, the commodity appears in fact as a power which comes to occupy social life. It is then that political economy takes shape, as the dominant science and the science of domination.
42. The spectacle is the moment when the commodity has attained the total occupation of social life. Not only is the relation to the commodity visible but it is all one sees: the world one sees is its world. Modern economic production extends its dictatorship extensively and intensively. In the least industrialized places, its reign is already attested by a few star commodities and by the imperialist domination imposed by regions which are ahead in the development of productivity. In the advanced regions, social space is invaded by a continuous superimposition of geological layers of commodities. At this point in the “second industrial revolution,” alienated consumption becomes for the masses a duty supplementary to alienated production. It is all the sold labor of a society which globally becomes the total commodity for which the cycle must be continued. For this to be done, the total commodity has to return as a fragment to the fragmented individual, absolutely separated from the productive forces operating as a whole. Thus it is here that the specialized science of domination must in turn specialize: it fragments itself into sociology, psychotechnics, cybernetics, semiology, etc., watching over the self-regulation of every level of the process.
43. Whereas in the primitive phase of capitalist accumulation, “political economy sees in the proletarian only the worker” who must receive the minimum indispensable for the conservation of his labor power, without ever seeing him “in his leisure and humanity,” these ideas of the ruling class are reversed as soon as the production of commodities reaches a level of abundance which requires a surplus of collaboration from the worker. This worker, suddenly redeemed from the total contempt which is clearly shown him by all the varieties of organization and supervision of production, finds himself every day, outside of production and in the guise of a consumer, seemingly treated as an adult, with zealous politeness. At this point the humanism of the commodity takes charge of the worker’s “leisure and humanity,” simply because now political economy can and must dominate these spheres as political economy. Thus the “perfected denial of man” has taken charge of the totality of human existence.
44. The spectacle is a permanent opium war which aims to make people identify goods with commodities and satisfaction with survival that increases according to its own laws. But if consumable survival is something which must always increase, this is because it continues to contain privation. If there is nothing beyond increasing survival, if there is no point where it might stop growing, this is not because it is beyond privation, but because it is enriched privation.
Haven't had a lot of time this weekend for this, but I did read a decent amount of the article, which is a fairly comprehensive critique of the aspect of the theory it deals with, which I hadn't been aware of. And I read a few other bits and pieces too. So, looks like they took philosophy, tried to make it science and ended up with—largely—pseudoscience. There's political wish fulfilment written all over the quality/quantity notion, for example. Oh, "leaps!". How convenient. Just what we need. And Stalin's diamat seems to mix in some self-serving political elements with quantity and quality relations becoming a metaphor and justification for (although maybe I'm reading too much into it) the fierce social stratification he imposed (the nomanklatura represent a leap in quality, so it's only natural they should get all the good stuff, and so on—came across a quote for that, but can't find it at the minute). Anyway, as a theory, it falls down on testability, precision, logical consistency, and parsimony at least. I don't know though from what I've read if Debord was mostly just paying lip service to it or what?
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All of my work was done
I turned the TV on and I forgot that I can turn it off
We live up on the top
They leave the door unlocked
So just come in
I don't need to buzz you up
And I never go anywhere
The historical subject of bureaucracy underwent a transformation to the corporation. Thus the geographic limits placed on the domain of any specific ideology was gently destroyed through the universality of international market competition and its corresponding laws. The working class, those subordinated to this now delocalized corporate power, was thus abstracted away from its geographic localisations and is now a silent witness to its determinations in the distributed network of negotiations and trade constituting global markets.
In a trashed room in 1996
A fourteen year old punk and in a flash I'm my parents
And we'll never know love, 'cause I was too busy talking to my Green Day posters
They never said nothing to me...
Can you stay here?
Can we blast the Descendents?
Can we turn our phones off and get lost in The Simpsons?
I feel inches away from getting swallowed by darkness
And I know that you're tired, but can you draw back the curtains for me?
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