Identity wars in psychology and Education.
Sorry
frank, but you don't get any brownie points here for fronting that you know stuff.
Here's a basic overview from wiki:
"Social engineering is a discipline in social science that refers to efforts to influence particular attitudes and social behaviors on a large scale, whether by governments, media or private groups in order to produce desired characteristics in a target population. Social engineering can also be understood philosophically as a deterministic phenomenon where the intentions and goals of the architects of the new social construct are realized...
As a result of abuse by authoritarian regimes and other non-inclusive attempts at social engineering, the term has in cases been imbued with a negative connotation. In British and Canadian jurisprudence, changing public attitudes about a behaviour is accepted as one of the key functions of laws prohibiting the behaviour. Governments also influence behavior more subtly through incentives and disincentives built into economic policy and tax policy, for instance, and have done so for centuries."
https://en.wikipedia.org/wiki/Social_engineering_(political_science)
There's a lot more to it than that, but instead of running away, maybe start by telling me what part you think is not going on all the time in the public sphere.