Donald Trump (All General Trump Conversations Here) If you repress Trump, he'll go deeper because people will associate him even more with their own socially repressed selves. If you do the opposite and give him air, he'll go wider. If you confusedly oscillate between the two, he'll go deeper and wider, which seems to be what's been happening and what's got him where he is. The only way to ever have combated Trump would probably have been to deal with him perfectly neutrally, like reporters presenting the news, but because this is the last thing you would ever consider doing in a commercial media format, you constantly inflate the balloon so that it becomes bigger than any fact that you can throw at it and its existence as much testament to your lie (pretending to be a news organisation) as any of his. In a way Trump is just the escaped reality of the lie that is news media, presenting to it its own face. Ditto for social reality. It's natural to hate the guy and want him to go away but what he represents isn't going away.