Is there anything to this approach, other than just advertising? My question for you... — jasonm
There are, amongst others, two mutually invertible paths to advocate. You can present a pimped-up version of what or who you advocate
for, or paint an exaggerated picture of what you consider bad qualities of the subject you advocate
against.
You can show the glorious burger. Like the nazis showed the glorious image of "
the Arian". You can also show the image of the not so glorious burger of McShitty. Like the nazis showed the distorted images of
the Jew", thereby implicitly communicating that they are truly existing persons or burgers.
As you have found out, and could have known, the perfect burger is far from the truth. Which is the case with all "the" subjects advocated for or against by demeanor.
Advocating by demeanor is mainly directed to "the" competing subject. Leaving out specifics of what you advocate for. It exacerbates inexorably the opposing subject by using the same tricks as used on the glorifying path.
So basically the two paths lie on the same side of a two-lane highway. The two lanes on the other side are occupied by the opponents or challengers competing with you.
The scary part is that the pictures presented in both kinds of propaganda are taken for real. The realities presented are assumed to be walking around in the jungle of life, be they burgers, people, or ideas. Thereby creating fear, aversion, or immoderate admiration without measure, which can result in correspondingly action.
Now in the case with burgers this is usually no problem. I think most people know that the burger to be expected will not have its sesame seeds as perfect in place as in the commercial, and they probably know too that McShitty's burger is not as bad as the flattened burger you found in your bag. I think that not much action is undertaken to get rid of a certain kind of burger, though I'm sure both McDonalds and McShitty want to put poison in each other's burgers.
It's getting problematic if one considers people and ideas. In this realm actions are taken almost routinely because of their very nature. People and ideas can oppose your own. Instead of taking the challenge of real people and real ideas, it is much easier to paint a charicature of them and corresponding actions to get rid of them.