Limited Freedom of Expression Speech controls us as well. To state otherwise is, I think, an underestimation of the power of speech.
If we think of the prague structuralism and/or Ferdinand de Saussure, we learn, that
human beings conceive their world partly through language. In fact, one of the primary functions of
speech, in linguistics, is the cognitive function, which enables us to think and formulate our thoughts more clearly and precisely.
One must not forget, that any revolution, for better or for worse has started with an idea or ideology that was delivered by speech.
It is right, that no word can make a feather move, but it can move hearts and minds within the realm of human social interaction. And the notion of something like "incitement" heavily or rather fully concerns the "human
realm".
The true agents within human interaction, I would argue, are our minds, which are almost entirely influenced by outside values brought into them. Words cannot make a feather move, but a touched heart and a well instructed (through speech) mind, will makeit fly in no time. (Of course, outside of the metaphor, almost anybody is able to make it fly, but let`s say, for the sake of the argument)
Concerning the actual point of discussion, there seems to be a problem of quantifying what harm an opinion is able to cause, within the political-societal framework, and at which point the regulatory institution ought to intervene. I think in order to be able to discuss the problem properly, one would have to define the dimensions of "incitement". Mill himself was, though advocating freedom of speech rather profoundly, against incitement or "spoiling the youth". He just might define those terms differently
to you.
I propose, that preventing a man from speaking to a crowd with hay forks and torches in front of the mayors house about the recent misconduct of the mayor (almost exactly Mills example) is no threat to public discourse. I would say, incitement begins, where violent action might be expected as the direct result of speech. Of course, this is the extreme end of incitement, and the other end still needs to be defined.