Hotelling's Law in US Politics Traditionally, the criteria for president has been the economy, national defense, domestic security, immigration...
When the current administration is getting high marks in theses areas, which by most reasonable accounts Trump gets an ‘A’ across the board, the challenging party attempts to hijack this criteria into their own criteria which of course favors themselves - abortion in the past years and racism today.
These are black and white issues that an average joe can make a quick, decisive, moralistic and emotional decision on. No real analysis required.
The strongest frame a person can hold in an argument is a moral frame, such as racism or abortion. For most humans, morality trumps (no pun intended) all else. For our salvation, it can be argued, is a person’s greatest incentive. This is why the ‘ market’ of religion has always been so ‘profitable’.