I think that our moral decisions are based in three criteria. The first one is a virtue ethics, second one feelings and finally utilitarianism. I think that during our life, in different moments we use all these theories (three criteria that I says).

For example is correct defecate over the flag of United States? If we say no, surely is because we have the feeling that is not correct defecate. But in this example we can check that is not a question of conquences (basically because there are not consequences) or a question of virtues ( basically because we are not harming anybody). In a few words we feel that is wrong, and for this reason is wrong.

In other cases we can see that ara more important the values, and in other examples are more important the consequences.