I guess we define what we find beautiful, true that some things might be more widely recognized as beautiful hence less subjective, but by liking something we find some beauty in it. I meant more generally that when we perceive beauty we might like the object/place/person but through repeated exposure we might experience some "numbness" even though we might still acknowledge its beauty.

Thank you for your input, perhaps we categorize feelings depending on what we are dealing with, for example with someone we might develop fonder feelings (or not), as you mention new associations, as we get to know them more and likewise for places/objects we might either like them more or get bored of them with repeated exposure.
I noticed that even if there are places I know I really like (I acknowledge their beauty) if I visit them too often I feel as if the sensed/perceived beauty isn't quiet the same...might be the fading of the novelty effect?