Is my red the same as yours? Well consider that different angles and faces and shapes have different emotional effects on us. For whatever reason the golden ratio is most desirable. We can't describe why it is, but it is a state of a shape and we can on average agree on a psychological effect it may have. The basis for psychology is studying opinion and behavior. That is the only known measure of the mind in terms of experience. These things are more complex than colors, but we can make conclusions about them outside of particular contexts. Am I right?