It's not easy being Green I agree that ethics emerges as a negotiation between subjects, however negotiation is intrinsically linked to power. Where subjects have similar levels of power, negotiation is fair, and fair ethical principles evolve. Where there is a large power differential between subjects, the negotiator of higher power usually just takes what they want, and no ethical norms evolve at all (e.g. human-ant interaction). I agree with the principle of assigning human rights to all individuals, however I would argue that this idea is an insurance policy that has been negotiated between a community of individuals with relatively equal levels of power.
Now most non-human life has very little negotiation power, and as such there is no moral imperative to ensure non-human life is treated well. Of course there are exceptions, where a police dog will form a mutually beneficial relationship with its trainer, and a horse with it's rider, however in the main this isn't the case as most animals have little to offer us.
I disagree with cruelty to animals, due to an emotional sympathy for the creatures, however I don't believe there is an ethical obligation to them.