The truth besides the truth
I'm having a bit of trouble here understanding what "the truth" and "the truth besides the truth" are doing here. They could be left out completely, or better summarized, and by doing so gain clarity. Particularly with regard to the perfume example.
-----------------------------------------------------------------------------------------------------------------
An advertisement shows a pretty woman holding using a perfume, she smiles at you while offscreen a man with a deep, masculine voice describes the qualities of the perfume.
"The Truth" most would advocate should be sought is the actual quality of the perfume but the "truth besides the truth" is that the perfume will be sold by the image of the beautiful, possibly famous woman and the authoritative, dependable voice which explained how good it is.
What's lost aside from unnecessary complication/confusion if we change the above to something like what's below???
An advertisement shows a pretty woman holding using a perfume, she smiles at you while offscreen a man with a deep, masculine voice describes the qualities of the perfume.
What matters most is the actual quality of the perfume, but it will be sold by the image of the beautiful, possibly famous woman and the authoritative, dependable voice which explained how good it is.