Discarding the Ego as a Way to Happiness? A problem with people is that they are identified with manifestations of their identity, their job, their social class, their story etc...its like mistaking the flowers of a tree for its roots. The flowers are manifestations of the roots, they are not the origin of the tree.
Peoples identity is the formless observer behind their false, constructed identity.
Hence "identity-denial" is innacurate description of what OP is suggesting.
The realisation of this identity does not occur on the intellectual level, it is an experiential event. Meditation and observation of ourselves leads to this insight. :)