“The man who makes an appearance in the business world, the man who creates personal interest, is the man who gets ahead. Be liked and you will never want.”
Arthur Miller:
Death of Salesman
“Something is rotten in the state of Denmark”
Shakespeare:
Hamlet
Having had a creative burst, you adopted some crazy writing style that couldn't hold my attention, so I waited until you started talking normal before I engaged, and now you chastise me for my well laid plan. — Hanover
I appreciate your honesty
:smile: . So, let me steer this back to what I was saying in the OP and maybe expand on it and (I hope) put it in a more easily digestible form. It might take more words and be less precise and risk labouring the point, but anyhow.
Let’s zoom in a little on the mechanisms of what I’ve referred to as social engineering technologies whose proliferation and development forms a large part of recent social change (and again the nomenclature is not what’s important, just that these are technologies that clearly have important social consequences in terms of how we relate to ourselves and others). I’d like to draw a line of reasoning from the economic logic of such platforms through their behavioural and psychological effects and tie this to the conception of identity and self I’m putting forward to demonstrate that the overall dynamic may be undesirable in important ways.
So, social media companies, for example, make money in proportion to the effectiveness by which they direct our attention and behaviours. This is not a conspiracy theory but simple economic logic applied to the nature of their business.
The economic model of such technologies centres around “engagement”. Engagement can be determined through social penetration (number of accounts as a proportion of potential accounts), individual breadth of attention (amount of time spent using the service as a proportion of potential time using the service), and individual depth of attention (amount of time spent engaging with specific economically focused aspects of the service (clicking on ads etc) as a proportion of time spent using the service). The model flows more or less linearly through these categories of engagement seeking to transform awareness of the service into penetration of the service into usage of the service and, ultimately, into engagement with the economically focused aspects of the service in order to achieve profit from such.
As the nature of the service is one whereby its users promote and engage with the identities of themselves and others, engagement is largely engagement with identity. That’s at least to say there is a process of identity creation and experimentation that accompanies engagement with such platforms. (I’m aware of Josh’s objections here in terms of his conception of roles, which I’ll try to deal with in more detail in a separate post).
One consequence of this is that there’s a tendency for everyone to become their own propagandist: social validation becomes a game of online identity formation that encourages a view of our identities as a means to attract positive social responses. But there’s an inherent problem here: Identities becomes tools to achieve “likes” or replies, but due to their sticky nature, our commodified identity masks, so flexible and convenient in our online world, run up against obstacles in real-life worlds they weren’t designed for or due to deeper sets of dispositions and orientations in the self they are not necessarily compatible with.
I don’t see this as simple role-playing because the impetus for taking on the role is a real psychological and physiological reward, and this reward, the hit we receive from being socially validated imprints on us the means whereby we achieved such social validation, i.e the actions in the form of engagement activities that caused it, in a self-reinforcing manner. Where behaviours are self-reinforcing, they form patterns, which are interpreted consciously through the lens of identity. We become what we are conditioned to do.
From such self-reinforcing commodification of identity, it’s a short step to postulating that this process also facilitates a generalised consumer sentiment that further benefits the social engineering system in terms of its potential for profit and therefore further empowers its technological refinement and effectiveness.
This is to present a critique of the notion of free-floating transferable disposable identities (commodified identities) that can become sticky identities formed purely on the basis of social validation that is mediated through technologies for which our personal selves, or makeups, attributes, and dispositions are seen exclusively through the lens of opportunities for processing as profit. And, insofar as they are not so processable, seen as obstacles to be overcome by ever more effective (invasive) refinements of the technology instead of, more appropriately, as resources that are recognized as positive ends in themselves. In other words, the instrumental force of a consumer orientation channelled through technological “progress” can (maybe) result in mass individual regression if the worth of the individual is measured from the perspective of their depth of self-development rather than simply their degree of participation or even material success in the social system they find themselves in.
But even from the point of view of material resources, can we not sense a problem here? A continuous reward for the proliferation or focus on socially-validated identities divorced from the self-provision of the material necessities of life is hardly conducive to settling the self into producing wealth for itself when such a process is based on short term validation in a free-floating environment divorced in the abstract from notions of real material need and so likely distractive from them.
So, the idea is that social validation in its physiological form conditions behavioural response such that that behavioural response leads towards action that further develops impersonal identities (in terms of their relationship to our unique abilities and dispositions) that may move us further from developing a sustainable level of stability, happiness, self-satisfaction, and even material wealth.
We may or may not agree on that but maybe we can agree at least on the possibility that certain social technological forms simply by their nature and not necessarily through any greater conspiratorial design result, in their most pervasive forms, in a flattening out of our relationships with identity such that identity becomes a means for quick physiological validations rather than something that should have a deeper relationship to the self mediated by the presence of our physical bodies, their particular forms, libidinal organisations, and histories?
As an aside, psychologically, it’s a fairly well established theory that the gap between an idealised image of the self and the actual reality of the self as experienced day to day is a cause of stress and anxiety proportional to the size of that gap. This may be translatable in terms of its propensity to cause anxiety into the gap between an everyday self and identities that form through social validation in a technological context such that those identities are set apart from the self, but at the same time are stickier than idealised identities of the past which had less potential for immediate social validation due to the absence of the technologically mediated means to do so.
Another issue to touch on is the development of socially validated political positioning that becomes entrenched to the point that any identified political opponent’s reasoning is rejected on the basis of their politics rather than on a critical analysis of the reasoning itself. It’s clear that, in general, politics has become more polarised in many advanced nations and we’re obliged to examine why this may be the case if we wish to slow or reverse this process. As one of the major changes in the recent past that correlates with such polarisation has been the rapid development of social technologies, there is room to theorise their involvement in such polarisation.
So, my concerns, you’ve stated you share in at least some sense, centre around making the most of our social/individual resources regardless of whether the arbitrary social organisation finds itself in alignment or in opposition to such a goal. And we can look at the situation both from the point of view of a generalised material progress and also from the point of view of an internal personal progress that are not necessarily in conflict with each other, but that social forces, particularly in the form of ever more pervasive and invasive media technologies, may put in conflict with each other. It’s that I would like to oppose, and the further political polarisation that results in the lack of mutual understanding and cooperation on issues of interest to anyone that believes selves can and should be developed in ways that are not always immediately recognizable and valued from a social perspective.
As a caveat, we can make a distinction between different types of social platforms and their methods of validation/identity reinforcement. Validation that requires effortful thought forces an engagement with the self in a more sustainable way than validation that results from merely propagandising ourselves, attaching ourselves to whatever ideas are popular among our social connections, or entertaining others through shitposting etc. I think TPF is an example of such a platform as people generally gain respect through their intellectual efforts. Of course, then there’s the Shoutbox.
:scream:
Anyhow, effortful cognitive engagement with one’s circumstances as they apply towards the experience of the self is also a means by which valuable cultural artefacts are not only appreciated but produced. The recognition of a separation of the self and its social environment, of some inevitable social alienation, is productive in fostering the creation of culturally valuable relations defined in terms of their ability to encourage positive social change through transcending and challenging cultural norms. Insofar as this is facilitated and encouraged, not all implementations of social technology are bad and we needn’t throw the baby out with the bathwater. Go, TPF!
So, I hope this is enough that I not be misunderstood as a Luddite or Cassandra or whatever. Rather, I want to say that the intersection of technology, economics, and consumerism may be creating a mode of interaction with the self that is in its most pervasive form diseased and culturally destructive, not because of any one individual, firm, or type of technology but because we have certain vulnerabilities in our process of identity formation that allow us to be put in circular processes of reward that inhibit our ability to create sustainable stable selves, and as our values are socially defined, our particular potentialities may become further divorced from our awareness over time
because it may be that is how society has come to function, i.e. as a means to inhibit authentic self-development in favour of instrumental self-relationships focused on the same type of reward mechanisms that make us want to buy Nike trainers or the latest iphone.
In short, relations that are inimical to the development of
character, which is not the same thing as identity because it suggests a particular mode of instantiation of identity that is strong and stable. Character is what happens when identities work together in a coherent and sustainable way within selves. Character, if anything, allows for the resistance to identity structures that offer temporary physiological validation. It doesn’t have to be good or bad in itself but it is at least a way for us to immunise ourselves against social processes that themselves seek to immunise themselves from the types of social change only characters are strong enough to bring about.
Hope that clears things up a bit.