Is Homo Economicus a Utilitarian? I would like to expand on the theme of exploitation. It baffles me that so much money is spent on advertising. Google, has made its fortune on the simple exploitation of people, manifest in the ad's you block with NoScript or AdBlock. Marx would have been horrified to wake up to a world where psychology was utilized to milk money from people.
Isn't this evil to exploit human psychology to further one's utility function? Why or how in God's name has this become a normal practice?
While, I understand the point of advertising in promoting better products than what one already has, I do not understand the pointless promotion of toothpaste or pizza that give rise to waste?