Bias in news
If I tell you there was a fire in a department store downtown, and the news tells you there was a fire in the department store downtown, and there was a fire in a department store downtown, and neither of us gets overtly political about it, but reports basic facts such as when and where, we are doing essentially the same thing, and in this case worries about "bias" and talk of "narratives" sounds overheated. At other levels though, these issues become very important because the media both reflects and constructs social reality and being aware of how they do that is important in interpreting events.
identity is only conferred if the intention is to return to something. But at the same time, this means there are confirmation and generalization. That which is identified is transferred into a schema or associated with a familiar schema — Number2018
Presuming the "something being returned to/familiar schema" is a recognizable narrative, theme or background presumption like "fires are dangerous/bad", sure. I don't disagree with that. What I do find disagreeable is on discovering this sort of analysis of media, some people come to the conclusion that everything is "fake news" or loaded with some important political bias. It's not.