I understand your point. You mean that my articulation of subjectivities is a subjective construction
itself without an objective grounding. You are right: dismantling and deconstructing of prevailing subjectivities is an act of the creation of a counter-subjectivity. Can it function as a ground for
a shared understanding? — Number2018
When we talk about capitalistic arrangements, we would describe things differently if we tried and all the same problems would apply here as they would with subjectivities. I am not saying that just because the subjectivity is an arrangement, that it's useless, however, a role devoid of consciousness and human experience? I can think of some situations where this is acceptable, such as a job, say with a job of a factory worker and what you can and can't do, how you will be interacted with, what you are supposed to do, is all clearly defined. We could talk about this subjectivity without great dispute, especially in a physical sense like workplace safety, maximising efficiency, reducing mistakes and so on. We could find areas of agreement and disagreement, question our accuracy and come to a place of shared understanding. I have read the linked thread but I still have many questions and concerns.
Despite so many nuances and differences, is it possible to extract and to conceptualize the working arrangement (the truth besides the truth) that stands behind the production of the ad of the perfume? — Number2018
Let us start of by saying that there is a factual perception, there is a real force which exerts its influence and at least part of this force is being consciously activated by the producers of the ad. From the perspective of the producer, there is a strong motivation to find a correlation between the effects of the ad and the success of the ad however this might best be determined. How are the effects of the ad known? I suspect a few methods, firstly by listening to people who have watched the ad describe the effect it had on them, secondly through understanding likely psychological and emotional reactions to possible components of the ad, thirdly through trial and error and the list goes on.
We can assume that the selection pressure on ads based on performance is very high as it is a very competitive field with huge sums of money behind it. To create a better ad than competitors - both for your job within the company and compared to competitors outside, you can not simply imitate, you need to understand why what works works and enhance it in your own production. Competition means you don't care about what you think about your production, which is just a means to an end, what you care about is having success.
The production team is targeting a clear demographic, they know who buys the advertised products and they aim to have the best possible understanding of why. In the perfume example, they have little time and a few goals, first to capture our attention, then to communicate the purpose of the product, what makes it unique and the general explanation. This explanation is enhanced however it can be, whatever makes a good impression. Overtly and subliminally, we are enticed to purchase, consciously and unconsciously.
Each member of the production team of the successful perfume ad may explain their success differently, we could create categories for explanations given by those who wanted to buy the perfume as a result of the ad. A certain percentage said X, a lesser said Z and so on. However, that's only the conscious aspect, only what they're attuned to and perhaps their explanation is incorrect or incomplete. Then we as individual thinkers create an arrangement based on what we know and don't know, what we think is important and isn't important, how else would we do it? How do we know when we've got it right? What are we even trying to do and is it possible to do it?
Does this assemblage organize and manage not just this ad's perception, but also the production and perception of countless other advertisements, maintain consumerism principles, and even affect the ways we see things and interact with others? If so, it would make it reasonable to conceptualize 'capitalistic subjectivity' as one of our beings' essential modii. — Number2018
To what end?
One interesting feature of this discussion is that we know almost nothing about each other. I can't consider your age, gender, experience, culture, social life, education, occupation, worldviews, objectives or much of anything really and the same for you with me. To conceptualise this "capitalistic subjectivity" would have ramifications, which we'd care about as thinkers, across a whole range of topics. I would formulate my ideas using my range of nature/nurture/personal factors and you yours. So if I create a "capitalistic subjectivity" which supports or is a natural component of my worldview should we be surprised? If I create a "capitalistic subjectivity" which is impacted by my biases, circumstances, preferences and such, should we be surprised?
Another thing, is how do we judge that we're correct in our analysis? I think in philosophy, it's hard because how do we know when we've hit the mark? If we were to play, I don't know, a strategy game of some kind such as chess, our first ideas on the best way to play would probably not be good, maybe even very bad. We would continually change our approach until we found success but we can't do that here, how do we resolve this problem? If you agree and I agree on a capitalistic subjectivity, what does that mean for us, our analysis and those who'd disagree with it? In the game, our correct understanding would net us a victory, the results speak to its quality. What's our aim and how do we judge success?
I think for the capitalistic arrangements, we can discuss this without really going into specifics, the details of our similarities and differences in describing them are unbeknownst to us but it's okay because we are really just discussing how it might or must influence conceptually. By addressing the capitalistic arrangements, we are able to take a different approach and I consider this to be very useful. This utility is not undermined by the lack of specificity. However, for the idea of subjectivities, it seems like specificity is necessary for the concept to be useful. I for one, have no confidence to describe it and I refuse to relinquish control of the narrative to the extent that I might address another's explanation of a subjectivity as fact.
I am particularly wary because the OP of that linked thread, Streetlightx, is someone who I suspect uses that concept in totally inappropriate ways and does so with complete ignorance of his involvement in the creation of his views. Why can't a race be a subjectivity? Why not a gender? A disability? Isn't this just streetlightx's method of legitimising his bigotry? This concept is at best to only be used in very specific circumstances, it is more of a potentially useful creative endeavour than a fair and practical way to describe the world. What subjectivity could we create which would be anything but a construction which could be disputed on every level?
I assume that capitalistic subjectivities could be defined as impersonal diagrams and arrangements, unconsciously interiorized and appropriated by concrete individuals. They compose the truth besides the truth of our lives and the social fabric of our society. Likely, the capitalistic apparatuses of capture and extraction of surplus values can successfully function just due to this symbiotic coexistence. — Number2018
Besides this term subjectivities, I think I understand what you are trying to say, which is that capitalistic arrangements inform a way of being in the world which allow us to effortlessly become part of the infrastructure of capitalism. For instance, seeing yourself as a consumer, which you can be because you have money, which allows you to partake in hobbies and self-improvement, which are sold to you by the advertisement. Much of our existence is orientated around the acquiring and spending of money, this process is promoted as the path of the responsible, successful adult. The capitalistic arrangements can be really simply described as various "besides truths" around acquiring and spending money. Our culture embodies these "besides truths" seamlessly and we live resigned to them equally seamlessly and effortlessly. Do you think this is an adequate alternative explanation of what you were saying?