LND lecture 10
In this lecture he talks about essence vs. appearance, philosophical depth, and reaffirms the importance of negation. He's circling around concepts already introduced, trying new ones, especially to elaborate on his version of speculation.
The basic thrust of the lecture is to argue for a philosophy that smashes through the facade of appearances.
He clears the ground by rejecting the traditional quest for absolute certainty. Oddly, he seems to associate this with positivism. I think he does this because he thinks the latter, in condemning thought that goes beyond facts, functions in the same way as the demand for certain foundations. In both cases, one supposedly needs an established ground before one can philosophize legitimately.
This brings him to
appearance vs. essence, which we can think of as
appearance vs. reality so as to remove any hints of essentialism: the essence behind the appearance is not anything transcendent, but rather the form of something which is specific to the conditions—usually, of course, social and historical conditions.
He is committed to maintaining the centrality of this distinction, because of
ideology. In case there's any confusion, Adorno always uses this term in the Marxian sense:
Ideology is a system of concepts and views which serves to make sense of the world while obscuring the social interests that are expressed therein, and by its completeness and relative internal consistency tends to form a closed system and maintain itself in the face of contradictory or inconsistent experience.
The word is used with a wide variety of connotations, even among Marxists; Terry Eagleton, in his Ideologies, lists a range of meanings:
[*] the process of production of meanings, signs and values in social life;
[*] a body of ideas characteristic of a particular social group or class;
[*] ideas which help to legitimate a dominant political power;
[*] false ideas which help to legitimate a dominant political power;
[*] systematically distorted communication;
[*] that which offers a position for a subject;
[*] forms of thought motivated by social interest;
[*] identity thinking;
[*] socially necessary illusion; the conjecture of discourse and power;
[*] the medium in which conscious social actors make sense of their world;
[*] action-oriented sets of beliefs;
[*] the confusion of linguistic and phenomenal reality;
[*] semiotic closure;
[*] the indispensable medium in which individuals live out their relations to a social structure;
[*] the process whereby social life is converted to a natural reality;
Marxists seek to subject all ideology to critique, uncovering the internal contradictions in an ideology and exposing the social interests expressed by it. — marxists.org
"Smashing through the facade" and "blasting open the phenomena" are ways of describing philosophy's attempt to uncover the social reality behind appearances, and the method is the critique of ideology in the context of a new epistemology, i.e., negative dialectics.
Then he says something strange: human beings are becoming ideology, and in a sense this would mean the abolition of human beings. (p.100-101)
I think what he means is that in modern industrial capitalism, supported as it is by a culture industry, ideology is now all-pervading and there is little space left for independence of thought and action. Human beings have the potential to be spontaneous, to be free, to question prevailing beliefs, and to resist compulsion—and to some extent they have at times realized these potentials. But now, subjectivity is a standardized construct of ideology rather than the source of freedom and independence as it was in the Enlightenment era.
I think this is even easier to see now than it was in the sixties. Individualism seems to remain strong, and the need to form an identity that expresses one's "true self" is widely felt, and yet the resulting identities are standardized, not unique, and even nonconformity is comformist. In consumer capitalism, individuality is reduced to one's choice of car. And now, what is persistently framed as self-actualization is in fact the curation of a public profile whose features and limits are determined by social media trends and expectations, and algorithmic validation.
For some, the figure of the entrepreneur is the paradigm of individuality, but
as such a paradigm it is just a standard template, produced as a by-product of the market. The meaning of autonomy shrinks within the bounds of capital, in which entrepreneurship seems to be the only road to self-actualization and autonomous engagement with the world.
Resistance seems pointless, because resistance itself is branded. The film
Barbie was hailed all over the place as "subversive" and yet its feminist and anti-corporate critiques functioned, very deliberately, as marketing for Mattel. But the people who said it was subversive knew all that, so what were they thinking? Similar to autonomy, the meaning of "subversive" has shrunk to a signal.
But what about the "abolition" of human beings? He did say "in a sense," and the sense I think he intended was that there is a qualitative change in the concept and experience of being human. If the human being had once been the authentic, autonomous individual of the Enlightenment and the classic era of the bourgeoisie (which despite everything was a promising avenue for human development), then such a creature was going extinct, replaced by administered puppets with manufactured desires, their resistance pre-emptively co-opted.
On the surface this might seem to rely on a transcendent essentialism of the human, but it's not that. It's a response to specific conditions rather than an appeal to an essential purity. Adorno thought the very ability to think critically was actually in danger, and that what had been the dominant conception of human beings, which was in itself a product of specific historical conditions but at the same time provided space for resistance, was losing its anchor in reality.
Incidentally, philosopher Hans-Georg Moeller, who has
a pretty good Youtube channel, has an interesting theory about all this called
Profilicity. He sees Adorno as stuck in the age of authenticity and doesn't seem to think the new age of profile-based identity is all that bad.
In profilicity, the old Nietzschean motto of authenticity is modified to “become who you wish to be seen as.” Applying the terminology of Niklas Luhmann’s social systems theory, the shift from authenticity to profilicity can be described as a shift towards thoroughgoing “second-order observation.”
While in authenticity recognition, including self-recognition, is supposed to emanate from authentic selves who see what they see in the mode of individual first-order observation, in profilicity observation is more complex and is fascinated by observing how and what others observe. — Hans-Georg Moeller
Well, that was a lengthy digression. I'll probably post something else about this lecture soon.
NOTE: After I'm done with this lecture I'm going to skim over Adorno's notes for lectures 11-25 and bring things up here if I find them interesting. What I won't be doing do is reading "The Theory of Intellectual Experience," which is printed first alongside the notes to lectures 11-25, and then in full in an Appendix, because this is just the introduction to ND, and we'll be coming to that very soon.
An explanation is unhelpfully buried in the notes to lecture 10:
Since these notes [Adorno's notes for lectures 11-25] for the most part refer to specific pages of the ‘Introduction’ to Negative Dialectics, they are printed on the right-hand side of the page and juxtaposed to the related passage from the Introduction on the left-hand side. The Introduction is given in extenso in the Appendix of the present volume.