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Lecture VII is not a theory about what the word “real” means. It’s showing how the actual world works compared to the imagined idea of
Reality itself, the theory of an “objective” world. In this case, compared to the picture that we do or do not “perceive” “Reality”, something immutable, infallible, and generalized to every object and abstracted from any circumstance and any responsibility we might have.
However, despite this need for—let’s call it a pure knowledge (as Wittgenstein does) or perfect knowledge (as Descartes does)—everything but math is not “objective” in the way philosophy imposes on “Reality”. But instead of looking, as Austin does, at how we
actually manage our uncertain world, Ayer internalizes the world’s failings by making it
our failing: that we can only “perceive” a world that is “real”, which forces us to only be able to ask confused questions like: do we perceive “reality” directly? Or is our perception of “reality” indirect/mediated? Maybe through some “real” process of the (perfect) brain? or because it is “my” “perception” of “Reality”? (and you have yours—instead of just our varying personal interests).
The dismissal of Austin is done for many reasons, but it boils down to an inability to accept anything but an “answer” to the world’s uncertainty (like a perfect knowledge) or nothing at all (falling back only on a mediated “perception”), and not taking seriously that the ordinary ways we handle problems in each case are sufficient and our only recourse. Austin is (as is Wittgenstein) only seen either as setting out just a different answer to these cobwebs of misunderstandings—that he is some version of a “realist”—or that the mechanics he uncovers about the world are trivial in response to these issues (he’s just relying on words or “common sense”).
Lecture VII: Once again, Austin is not talking about words (explaining words), he is
looking at the words we say when we do something to illuminate
our practices. That words are “used in a particular way” is a “
fact” (p.62) because our
lives have been “firmly established” (Id.) There is a correct way (as in, appropriate) to address a subject, its mechanics, which is how you can be “
wrong” p. 63. This is not being nit-picky and pedantic about word usage—because it is our lives that are normative (influence the conformity of our acts). Note here when Austin says: “‘Real or not?’…
can’t always be raised. We… raise this question
only when… suspicion assails us…” (p.69) (emphasis added)
In saying that the “distinctions [are] embodied” (Id.), Austin is saying we live them, in them, by them. Distinctions are how we judge, and, in judging along those lines, we reinvest ourselves in the criteria for that practice. There is nothing “arbitrary” (p.63) about the way our practices work. They have import because they reflect our interests in our lives.
So “Reality” is a prefabricated (a priori) standard of judgment measuring everything against perfection. (P.64) What philosophy did is take the ordinary question: is that a real duck? (or a decoy?) and turn “real” into a
quality of everything. However, there are many different ways (criteria for how) things count as real, and one of the most important being because there is an antecedent (expected) alternative, like: fake, a variant context, deception, artifice, etc. So, it is untenable for
everything to be real (or not), unless… you remove the question and abstract the (unnatural) quality onto the whole world—ta da: Reality!